Scott Dikkers – How to Monetize Your Blog Using Email Marketing

Victoria Watson
Full-Time Blogger

Currently more than ever, folks are out there trying to find new ways to gain a dollar. Actually, if you’re here now, you’re in all likelihood one such person. Job hunting sucks. Being an employee for another person feels like selling yourself short. Scott Dikkers

You’ve seen tons of ads shrieking at you regarding just how very easy it is to make money online, to start your own corporation, as well as to be your own employer. As well as while it may not be as fast and also very easy as the marketers claim to you, there’s in fact a great deal of cash to be made with blogging and email marketing.

All you have to do to make money with a blog is load it up with links to useful items and after that help market those products. Sounds basic? Scott Dikkers

OK, we’re not crazy. This can be a somewhat complicated challenge. But there OK, we’re not insane. This can be a somewhat harrowing challenge. There are tried and true methods and also impressive techniques to creating a blog and monetizing it utilizing methods like email marketing. If you put your head down and also work carefully (and have a great deal of patience), you can match your ENTIRE W-2 income with cash made through email marketing as well as blogging. Scott Dikkers


How Many Page Views Do You Need to Monetize a Blog? Scott Dikkers

The straightforward answer is: a lot.

The less short answer is: the even more eyes you see on your blog, the more of those eyes will certainly move their mouse over to your links as well as click them. Once they do that, you have actually got them right where you desire them to be.

Nonetheless, the way you monetize your blog makes a huge difference. Google AdSense pays you passively as you acquire page views, but the payout is small. We’re referring to fractions of pennies per audience member. At roughly $0.008 cents per web page visit, you ‘d require well over 12 million hits to make $100,000. Scott Dikkers

Breaking Down Some Numbers

Scott Dikkers

Doing a bit extra mathematics, let’s say instead that you obtain 100,000 audience members a month across all of the pages on your blog. Let’s suppose you’re accomplishing a completely doable 4% click-through rate off of that web traffic. That’s 4,000 clicks to your affiliate links!

Let’s state 2% of those clicks converted and acquired the product, and each sale gets you $100. That’s a very doable commission / profit margin. Even with these conservative metrics, you’re walking away with $8,000 each month with virtually no overhead costs of your own. WOW!

How to Improve Those Numbers Scott Dikkers

Play with the numbers and also see for yourself. If you can make higher average compensations or earnings, then you can make extra by drawing in fewer visitors. Search for affiliate items that have greater payouts. Or, develop an information product of your very own, and you can keep the earnings of the entire sale instead of simply a percent.

The ideal number for you will certainly depend upon your products or services, your ability to develop valuable content, as well as your capacity to develop an email list to keep those clients returning to your site.


Exactly How Do I Monetize my Blog?

Even in a day and age where there is so much mistrust in marketing and understanding about spam, email marketing can provide your sales significant boosts in ways that social media marketing and also AdSense can not (or set you back a lot more to employ).

There are a few ways to monetize your blog, however your ideal results will come from high-commission affiliate marketing and keeping those customers around by building a robust email list. Scott Dikkers

Actions to Monetizing Your Blog

  1. Develop a blog as well as decide on products and services to market
  2. Join affiliate programs selling the products in your market
  3. Write important, buyer-centric blog posts that place those links in front of your viewers
  4. Drive as many relevant visitors to your blog as you possibly can

There are tons of totally free materials as well as online courses that can help you to explore the waters of affiliate blog writing. At the end of the day, all you’re doing is developing an internet site that makes cash referring sales to other peoples’ companies.


How Do You Monetize Email Marketing? Scott Dikkers

Developing beneficial email content is a proven way of keeping consumers and also driving them right back to your website. Done right, your e-mails are a product of your very own that you offer up free of cost to entice prospects to find and buy from your affiliate links. Scott Dikkers

Scott Dikkers

Keep in mind, valuable as well as buyer-centric blog posts are the ones that will certainly generate web traffic that clicks your web links. Having a totally free product to offer via email like an e-newsletter or e-book is a great way to catch email addresses.

Secret Parts of Monetizing Your Email Marketing

  1. Select one of the many email marketing automation services like Constant Contact.
  2. Produce beneficial cost-free content as well as email your list on a regular basis.
  3. Use calls-to-action to drive visitors to related content on your blog or directly to your affiliate links.
  4. Make sure to prevent “spammy” or excessively salesy calls to action in your email like “Buy Now” or “Click Here.” Let the article promote the product. The email content must encourage the viewers to see your website.
  5. Make sure to adhere to correct email marketing standards to stay clear of getting sent to the spam folder.

Using Constant Contact to Automate Your Emails

Scott Dikkers

Constant Contact is a low-priced, user friendly automation device for all points email marketing. It will certainly help you to develop beautiful and professional-looking emails even if you’ve never ever composed a marketing message before. There are lots of services out there that offer similar services, however there are some key benefits to Constant ContactScott Dikkers

Constant Contact – The Pros Scott Dikkers

  • FREE 60-day trial for U.S. as well as Canadian clients, with NO credit card required (one of the best trials out there for autoresponders).
  • Support team will connect numerous times throughout your trial duration to address any questions.
  • Easy as well as powerful email development user interface packed with great options and functions.
  • 100+ lovely email design templates to choose from, consisting of a “Brand Your Email Feature” that enables you to develop a customized email layout in seconds based upon the pictures as well as colors of your web site.
  • A wide array of supported email categories including autoresponders and also standard automations, reoccuring e-newsletters, A/B testing, event registrations, discount coupons, surveys and also polls.
  • Automation is essential, so Constant Contact included powerful technology for autoresponders as well as abandoned cart automations. They likewise provide automations based upon contact triggers (e.g. email opens, clicks).
  • Thorough analytics for insights where you can track open, click reports, spam, bounce and unsubscribe rates. You likewise get click heat maps, and some useful review records such as open as well as click trends, opens by type of device, and most effective subject line. You can additionally compare campaigns.
  • Easy-to-manage client lists, with the capacity to categorize for future segmented marketing; you can even import your lists from other services.
  • Easy list building with lots of cool alternatives: email sign-up forms for your website, a Facebook application that allows you to allow people to sign up via an email opt-in form, include email addresses from your tablet computer at in-person events with just a couple of taps, text-to-join capacities.
  • Spam as well as layout testing will certainly permit you to preview your email on numerous platforms and also discover any type of errors for you.

Constant Contact – The Cons

No email autoresponder is perfect, and Constant Contact is no exception. Below are the two greatest downsides I’ve seen: Scott Dikkers

  • Numerous features suggest there is a great deal to learn in order to make complete use of the system. However this is a good trouble to have, since you can always start with simply the fundamentals and work your way up to more advanced functions later on.
  • Not many industry-specific layout themes. The 100+ mobile-responsive layouts are stunning, very professional and modern-looking, as well as they would certainly help a selection of industries. If you’re looking for something really specific, this might not be the finest theme library for you.

Just How Much Can I Earn From Email Marketing?

Email marketing is a venture where you get out of it what you want to put into it. To become an absolutely effective email marketer, you need to compose an email at least one time a week. Scott Dikkers

You have to pay attention to which email works as well as which one doesn’t. Analytics functions in your email marketing software application make this easy, particularly with an easy to use user interface like Constant Contact.

The best way to monetize your email marketing is by joining high-commission affiliate programs and also using your email list to promote those products. Bear in mind, your email itself ought to be a totally free product to draw consumers in, provide them something beneficial, and provide them a reason to trust you.

Even More Numbers

Imagine you work really hard and eventually welcome 10,000 individuals to your email list (which is definitely attainable). If you develop wonderful email content that drives 5% of receivers to your blog, after that you’re putting 500 very carefully targeted as well as motivated purchasers on your blog who might not have otherwise seen your website today.

Let’s say now that you convert 5% of those motivated customers on a high-commission affiliate program that pays as much as $350 per sale. 25 buyers * 350 = $8,750 from a SINGLE marketing email and blog post. Are you thrilled yet?! Scott Dikkers


Effectively Monetizing Your Email Campaigns

There are a number of critical parts to a strong, high-revenue campaign. However, regardless of what your service or product happens to be, the one reality across all industries is that valuable content works. Your marketing emails have to target the appropriate audience, convey the appropriate message, and also send one of the most inspired purchasers to the right place to purchase from you. Scott Dikkers

The $8,750 example described earlier is obtainable if you put the effort in. You will not see those sorts of returns overnight. Also constructing an email list of 10,000 emails will take you a good amount of time and also effort. That’s why automation is essential to your success.

Constant Contact makes managing an email list of this size easy, even for the non-technical individual who’s still discovering the ropes of generating income online. The one single crucial part of monetizing a blog with email marketing is supplying premium, ultra-valuable content to an email list of well-targeted purchasers.


Disclosure: Some of the links in this post are affiliate links. If you go through them to make a purchase, I will earn a commission (at no additional cost to you), which compensates for my time spent to compile this information. The decision is yours, and whether or not you decide to buy something is completely up to you.

 

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