How Do You Measure Email Campaign Success? – How to Monetize a Blog Using Email Marketing

Victoria Watson
Full-Time Blogger

Currently more than ever, folks are out there trying to find new ways to gain a buck. If you’re here now, you’re almost definitely one such person. Job hunting is horrible. Being employed by someone else seems like selling yourself short. How Do You Measure Email Campaign Success?

You’ve seen tons of ads screaming at you about exactly how simple it is to make money online, to begin your very own business, and to be your own boss. And also while it might not be as quick and simple as the advertisers tell you, there’s in fact a great deal of cash to be made with blog writing as well as email marketing.

All you have to do to make money with a blog is fill it up with links to neat items and after that help sell those items. Sounds straightforward? How Do You Measure Email Campaign Success?

OK, we’re not crazy. This can be a somewhat complicated challenge. But there OK, we’re not crazy. This can be a rather harrowing challenge. There are tried and true methods and impressive techniques to creating a blog and also monetizing it using methods like email marketing. If you put your head down and work vigilantly (as well as have a lot of persistence), you can match your WHOLE income from your job with money made with email marketing and blogging. How Do You Measure Email Campaign Success?


How Many Visitors Do You Need to Monetize a Blog? How Do You Measure Email Campaign Success?

The short answer is: a lot.

The much less short answer is: the more eyes you can get on your blog, the more of those eyes will move their mouse over to your web links as well as click them. Once they do that, you have actually got them right where you desire them to be.

Nevertheless, the method by which you monetize your blog makes a big difference. Google AdSense pays you passively as you acquire web page visitors, however the payment is small. We’re meaning fractions of cents per viewer. At roughly $0.008 cents per web page visit, you would certainly need well over 12 million hits to make $100,000. How Do You Measure Email Campaign Success?

Breaking Down Some Numbers

How Do You Measure Email Campaign Success?

Doing a bit more mathematics, let’s suppose instead that you obtain 100,000 visitors a month across all of the web pages on your blog. Let’s state you’re achieving an obtainable 4% click-through rate off of that web traffic. That’s 4,000 clicks to your affiliate links!

Let’s state 2% of those clicks converted and also purchased the product, and also each sale gets you $100. That’s a very average commission / profit margin. Even with these cautious metrics, you’re earning $8,000 monthly with almost no overhead costs of your very own. WOW!

Just How to Boost Those Numbers How Do You Measure Email Campaign Success?

Play with the numbers as well as see on your own. If you can make higher average payments or revenues, after that you can make even a lot more by attracting less viewers. Search for affiliate products that have greater payments. Or, create an info product of your own, and also you can keep the proceeds of the entire sale instead of simply a portion.

The right number for you will depend on your products or services, your capacity to create valuable content, and also your capability to develop an email list to keep those customers returning to your site.


Exactly How Do I Monetize my Blog?

Even in a day and age where there is so much suspicion in advertising and marketing and understanding about spam, email marketing can give your sales major boosts in manner in which social media marketing and AdSense can not (or cost a great deal even more to use).

There are a few ways to monetize your blog, however your most impressive outcomes will certainly come from high-commission affiliate marketing and keeping those customers around by constructing a robust email list. How Do You Measure Email Campaign Success?

Actions to Monetizing Your Blog

  1. Create a blog as well as pick products and services to sell
  2. Join affiliate programs marketing the items in your industry
  3. Compose beneficial, buyer-centric blog posts that put those web links in front of your readers
  4. Drive as many relevant customers to your blog as you possibly can

There are lots of totally free materials and online courses that can assist you to explore the waters of affiliate blog writing. At the end of the day, all you’re doing is creating a web site that makes money referring sales to other peoples’ companies.


Just How Do You Monetize Email Marketing? How Do You Measure Email Campaign Success?

Creating valuable email content is a guaranteed way of retaining consumers and also driving them right back to your site. Done right, your e-mails are a product of your very own that you offer up completely free to lure potential customers to come as well as buy from your affiliate links. How Do You Measure Email Campaign Success?

How Do You Measure Email Campaign Success?

Keep in mind, important and buyer-centric blog posts are the ones that will certainly generate traffic that clicks on your links. Having a cost-free product to promote using email like an e-newsletter or electronic book is an amazing method to catch email addresses.

Key Parts of Monetizing Your Email Marketing

  1. Pick one of the many email marketing automation services like Constant Contact.
  2. Create beneficial totally free content as well as email your list on a regular basis.
  3. Use calls-to-action to drive visitors to relevant content on your blog or directly to your affiliate links.
  4. Make sure to prevent “spammy” or excessively salesy calls to action in your email like “Buy Now” or “Click Here.” Let the article sell the product. The email content ought to urge the reader to see your website.
  5. Make sure to adhere to proper email marketing guidelines to stay clear of getting sent to the spam folder.

Making Use Of Constant Contact to Automate Your E-mails

How Do You Measure Email Campaign Success?

Constant Contact is a low-cost, user friendly automation device for all things email marketing. It will assist you to create gorgeous as well as professional-looking emails even if you’ve never created a marketing message before. There are great deals of solutions around that provide comparable services, yet there are some vital benefits to Constant ContactHow Do You Measure Email Campaign Success?

Constant Contact – The Pros How Do You Measure Email Campaign Success?

  • FREE 60-day trial for U.S. and Canadian clients, with NO credit card required (among the best trials you can find for autoresponders).
  • Support team will connect multiple times during your trial period to respond to any type of questions.
  • Easy and also effective email production interface packed with awesome alternatives as well as features.
  • 100+ stunning email layouts to choose from, consisting of a “Brand Your Email Feature” that allows you to produce a customized email theme in seconds based upon the pictures and colors of your website.
  • A wide array of supported email types consisting of autoresponders as well as standard automations, recurring newsletters, A/B testing, event registrations, promo codes, surveys as well as polls.
  • Automation is essential, so Constant Contact included powerful modern technology for autoresponders and also abandoned cart automations. They also supply automations based on contact triggers (e.g. email opens, clicks).
  • In-depth analytics for in-depth knowledge where you can track open, click reports, spam, bounce and unsubscribe rates. You likewise get click heat maps, as well as some beneficial introduction records such as open as well as click trends, opens by device, as well as the #1 successful subject line. You can additionally contrast campaigns.
  • Easy-to-manage customer lists, with the ability to categorize for future segmented marketing; you can also import your lists from other services.
  • Easy list building with lots of cool alternatives: email sign-up forms for your website, a Facebook application that permits you to let people to sign up with an email opt-in form, add email addresses from your tablet computer at industry events with just a couple of taps, text-to-join abilities.
  • Spam as well as layout testing will certainly allow you to preview your email on numerous systems and also find any kind of mistakes for you.

Constant Contact – The Cons

No email autoresponder is without fault, and Constant Contact is no exception. Here are a couple of the largest downsides I have actually seen: How Do You Measure Email Campaign Success?

  • Many attributes imply there is a lot to find out in order to make full use of the system. However this is an excellent issue to have, since you can always begin with simply the essentials and also work your way up to advanced attributes later on.
  • Few industry-specific style themes. The 100+ mobile-responsive design templates are beautiful, extremely professional as well as modern-looking, and also they would help a range of markets. So, if you’re seeking something truly specific, this might not be the very best design template library for you.

Just How Much Can I Gain From Email Marketing?

Email marketing is a venture where you get out of it what you want to invest into it. To come to be a genuinely effective email marketing expert, you have to develop an email a minimum of one time a week. How Do You Measure Email Campaign Success?

You need to pay very close attention to which email works and also which one does not. Analytics features in your email marketing software program make this super simple, especially with a straightforward interface like Constant Contact.

The best way to monetize your email marketing is by joining high-commission affiliate programs as well as using your email list to sell those items. But keep in mind, your email itself should be a totally free product to draw customers in, offer them something beneficial, and provide a reason to trust you.

Even More Numbers

Imagine you work really hard and also eventually add 10,000 people to your email list (which is completely possible). If you produce excellent email content that drives 5% of receivers to your blog, after that you’re placing 500 carefully targeted as well as inspired buyers on your blog who may not have otherwise seen your site today.

Let’s assume now that you convert 5% of those determined buyers on a high-commission affiliate program that pays as much as $350 per sale. 25 purchasers * 350 = $8,750 from a SOLITARY marketing email as well as article. Are you excited?! How Do You Measure Email Campaign Success?


Effectively Monetizing Your Email Campaigns

There are several essential components to a solid, high-revenue project. No issue what your product or solution happens to be, the one fact throughout all markets is that valuable content converts. Your marketing e-mails need to target the appropriate target market, communicate the appropriate message, and also send one of the most motivated buyers to the ideal place to purchase from you. How Do You Measure Email Campaign Success?

The $8,750 example described earlier is attainable if you invest the hard work in. You won’t see those sorts of returns overnight. Also constructing a list of 10,000 e-mails will take you a good deal of time as well as effort. That’s why automation is critical to your success.

Constant Contact makes managing an email list of this size simple, even for the non-technical customer that’s still finding out the ropes of earning money online. The one solitary essential part of monetizing a blog with email marketing is supplying top notch, ultra-valuable material to an e-mail list of well-targeted buyers.


Disclosure: Some of the links in this post are affiliate links. If you go through them to make a purchase, I will earn a commission (at no additional cost to you), which compensates for my time spent to compile this information. The decision is yours, and whether or not you decide to buy something is completely up to you.

 

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